Evaluating a candidate’s marketing abilities before hiring can be a complex challenge. Given the multifaceted nature of marketing roles, which require a blend of skills in data analysis, creativity, innovation, and adaptability, crafting a single assessment that accurately measures these capabilities can be difficult.
Traditional testing methods often fall short due to the dynamic and practical nature of marketing work. The need to balance both quantitative and qualitative measures adds another layer of complexity. At Vervoe, we've determined that a more effective approach is to let candidates demonstrate their skills in a simulation environment, mirroring the real-world tasks they’ll face. If you're seeking a tool that allows you to see candidates perform in the role, you’re in the right place.
Marketing Simulations for Key Job Roles
We offer three distinct marketing simulations, each designed to be completed in approximately 1 hour. These simulations reflect the various stages of marketing and provide hands-on, realistic tasks for candidates to complete.
- Growth Marketing Manager
Candidates create customer workflows using an intercom-like tool, match messaging and flows to target audiences, and plan the types of campaigns needed to drive growth. - SEO Manager
Candidates review live data and web pages to identify opportunities for optimization. They will focus on content, structure, metadata, and technical aspects like site speed and indexing. - Content Marketing Manager
Candidates design a content marketing strategy with short-term goals, including a content calendar. They collaborate with stakeholders (like design teams) to produce high-quality content, while managing tasks to meet deadlines and refining content through editing and proofreading.
Each simulation includes up to 9 tasks, incorporating different question types such as text, video, audio, spreadsheets, documents, and multiple choice.
Given the complexity and comprehensive nature of these simulations, the library assessments focus solely on the simulation tasks. We recommend adding additional questions only for specific company culture fit or related skills.
Candidate Experience
Upon starting the simulation, candidates will be introduced to a quick walkthrough of the features and tools available. They will progress through the simulation by clicking "next" and then "start."
The simulation uses key components accessible via the left-hand panel:
- Email: Candidates can view new emails from colleagues.
- Workflow Builder: Candidates create customer journeys using an intercom-like tool to guide users through the site.
- Documents: This section holds data reports and materials candidates will work through during the tasks.
The right-hand panel contains the task details and a knowledge base, while the central workspace is where candidates complete each task.
Detailed Marketing Simulations
Growth Marketing Simulation
This simulation includes a workflow builder, allowing candidates to demonstrate their logical and strategic thinking. They’ll create an Ideal Customer Profile (ICP) in the first task and then route traffic through the website funnel based on this profile. A traffic tracker spreadsheet, linked to an Amplitude dashboard, tests candidates' digital aptitude and data analysis skills.
SEO Simulation
Candidates review a live product website to complete site optimisation tasks, filling in a spreadsheet with recommendations for metadata, site speed improvements, Google indexing, and visual enhancements. This simulation tests both technical skills and creativity.
Content Marketing Simulation
In this simulation, candidates review a competitor article and create an action plan to launch something similar within a short timeframe. This task showcases their observation, critical thinking, and execution abilities.
Finding the Simulation
To access these simulations, head to the Marketing category in the assessment library, or use the Simulations filter in the search. You can add these simulations directly to your custom assessments via the Create editor.
- Select Simulation as the question type, then choose Marketing Simulation.
- Once selected, pick the version that best fits your needs.
By default, candidates have 1 hour to complete the simulation.
Reporting and Feedback
The candidate report card has been enhanced to include subskills related to the simulation in the skills panel at the top. Detailed feedback on each task is provided, including the candidate's response. For AI-graded tasks, scores can also be manually adjusted, allowing for an in-depth review of each candidate’s performance.