Personalizing candidate invitations is a great way to increase your skills assessments' completion rates! As you begin to customize the email subject lines, we highly suggest keeping these few tips in mind to maximize deliverability.
Quick Tips
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Avoid long subject lines (20 - 50 characters are ideal)
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Avoid subject lines beginning with “Re: [Your Subject]” or “Fwd: [Your Subject]”
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Never use all caps and avoid exclamation points in your subject line
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Ensure the subject line does not over promise or sensationalize - and is consistent with, the email content
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Avoid questions in subject lines
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Avoid using multiple font styles and font colors
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Emails beginning with Dear [x] send them straight to spam
To learn more about customizing email invitations and subject lines, please take a look at this article here.